Google Ads & Meta Ads specialist helping brands and NGOs turn ad spend into measurable growth — through performance marketing built on data, not guesswork.
I'm a performance marketing specialist focused on Google Ads and Meta Ads, helping brands and NGOs turn budgets into revenue. Over the last three years I've managed ₹1Cr+ in ad spend, pushed campaigns past 10x ROAS and driven up to 90% revenue growth. Today I lead PPC at Orvador, running paid and Google Ad Grant campaigns for sustainable brands and mission-driven organisations across e-commerce, retail and the nonprofit sector.
Lead paid media across Google Ads, Google Ad Grants and Meta for sustainable brands and nonprofit clients — building full-funnel campaigns, donor-acquisition strategies and the performance reporting that ties every rupee of spend to results.
Planned and optimised Google and Meta campaigns for a retail brand, improving ROAS and lowering acquisition costs through structured testing and tighter audience targeting.
Ran paid search and social for a D2C apparel label, scaling sales through creative iteration, audience testing and disciplined budget allocation.
Managed lead-generation campaigns end to end — from account setup and conversion tracking to weekly performance reporting and optimisation.
Delivered Google and Meta ad campaigns for early-stage brands, owning strategy, setup, optimisation and reporting across multiple accounts.
Real campaigns, real returns. A snapshot of recent performance across Google & Meta Ads — spend turned into measurable revenue.
Scaled Search & Shopping for a clean-beauty e-commerce brand — ₹17L of spend turned into ₹73L of tracked revenue over 7 months at a steady 4.3x return.
Lead-gen Search for a US water-treatment company — $5.8K of spend converted into $59.7K in value at roughly 10x ROAS, holding average CPC to just $1.35.
Full-funnel Meta Ads for a D2C camera-accessories brand — prospecting to retargeting driving 1,000+ website purchases at up to 8.15x purchase ROAS, with top campaigns serving over 1M impressions.
Store performance for a UK home & furniture brand I run paid media for — £243K in gross sales across 1,162 orders in a single 20-day window (Aug 2026), at a 15.1% returning-customer rate.
Figures from live Google Ads, Meta & Shopify account dashboards, 2025–2026. Store totals reflect all sales channels. Results vary by budget, product and market.
17 certifications across Google, LinkedIn & Harvard ManageMentor — issued 2024–2026.
Search, Shopping and Display campaigns — including the nonprofit Google Ad Grant — managed end to end for steady, profitable growth.
Full-funnel Facebook and Instagram campaigns engineered to scale ROAS through creative testing and precise audience targeting.
Tracking, testing and reporting that connects every rupee of spend to revenue, so budgets go where they actually perform.
B2B campaigns that put your brand in front of decision-makers — built to generate qualified leads, not just impressions.
Whether you're a brand looking to scale or an NGO stretching every grant rupee — I'll build the campaigns that move the numbers.